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Decision-Making: A Study of Intending Indian Car Buyer'S Consideration Set in the Small Car Market (Segment B)

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  • Vikas Mehra

Abstract

The economic liberalization of 1991 turned the Indian economy into a competitive market-place. Every sector of the economy—whether industrial or consumer – was opened up to competition from global players. The Indian passenger car industry also attracted considerable attention both nationally and internationally, particularly in the last decade (post 1993). The industry attracted investment from domestic as well as overseas players. New players, who entered the country after auto sector de-licensing in 1993, created additional capacities and domestic players followed by augmenting their own capacities.

Suggested Citation

  • Vikas Mehra, 2005. "Decision-Making: A Study of Intending Indian Car Buyer'S Consideration Set in the Small Car Market (Segment B)," Vision, , vol. 9(4), pages 43-50, October.
    • Handle: RePEc:sae:vision:v:9:y:2005:i:4:p:43-50
    DOI: 10.1177/097226290500900404
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    References listed on IDEAS

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    1. Pearson, Michael M., 1976. "A note on business replies to consumer letters of praise and complaint," Journal of Business Research, Elsevier, vol. 4(1), pages 61-68, February.
    2. R P Saxena, 2000. "Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation," Paradigm, , vol. 4(1), pages 99-110, January.
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