A New Rubric for ‘Creative City’ Potential in Canada’s Smaller Cities

In Canada and elsewhere, Richard Florida’s ‘creative capital’ model has gained considerable influence over urban policy and development strategies. The model posits that most cities can be economically successful if they become diverse, high-tech and amenity-rich. The way that creative capital is theorised, quantified and applied, however, tends to marginalise smaller Canadian cities. We use recent census data and qualitative evidence from a study on the social dynamics of economic performance in Kingston, Ontario, to argue that a new rubric based on livability and sustainability provides a more optimistic and empowering picture of creative potential in smaller Canadian cities. Critiques of creative capital thus far have tended to discredit the model entirely, leaving large cities as winners by default in an irrational capitalist system and small cities with few options. Instead, the goal of this paper is to change fundamentally the parameters of the creativity debate for smaller cities by offering new ways to conceptualise and operationalise development in the ‘new economy’.