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An Analysis of the Nature, Causes and Marketing Implications of Seasonality in the Occupancy Performance of English Hotels

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  • Douglas Jeffrey
  • Robin R. D. Barden

Abstract

Time series factor analysis separates two principal components of seasonality from the monthly occupancy time series of 279 English hotels over the period January 1992 to December 1994. The regional patterns of these two components, measuring the nature and intensity of seasonality and length of season, are presented, and their involvement in the occupancy profiles of individual hotels is explained using multiple regression models. The marketing implications of the results are discussed, incorporating the results of a structured interview survey of participating hoteliers.

Suggested Citation

  • Douglas Jeffrey & Robin R. D. Barden, 1999. "An Analysis of the Nature, Causes and Marketing Implications of Seasonality in the Occupancy Performance of English Hotels," Tourism Economics, , vol. 5(1), pages 69-91, March.
    • Handle: RePEc:sae:toueco:v:5:y:1999:i:1:p:69-91
    DOI: 10.1177/135481669900500105
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    Cited by:

    1. Song, Haiyan & Lin, Shanshan & Witt, Stephen F. & Zhang, Xinyan, 2011. "Impact of financial/economic crisis on demand for hotel rooms in Hong Kong," Tourism Management, Elsevier, vol. 32(1), pages 172-186.
    2. Corluka, Goran & Mikinac, Kresimir & Milenkovska, Angela, 2016. "Classification Of Tourist Season In Costal Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(1), pages 71-83.
    3. Anna Maria Fiori & Ilaria Foroni, 2019. "Reservation Forecasting Models for Hospitality SMEs with a View to Enhance Their Economic Sustainability," Sustainability, MDPI, vol. 11(5), pages 1-24, February.
    4. Riera Font, Antoni & Ripoll Penalva, Aina M. & Juaneda Sampol, Catalina N., 2011. "Efficiency and Seasonality in the Balearic Hospitality Industry/Eficiencia y estacionalidad en la industria hotelera balear," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 29, pages 845-862, Diciembre.
    5. Duro Moreno, Juan Antonio & Turrión Prats, Judith, 2018. "Tourism seasonality worldwide," Working Papers 2072/351586, Universitat Rovira i Virgili, Department of Economics.
    6. Dehui Christina Geng & John L. Innes & Wanli Wu & Weiwei Wang & Guangyu Wang, 2021. "Seasonal Variation in Visitor Satisfaction and Its Management Implications in Banff National Park," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    7. Kenichi Shimamoto, 2019. "Examining the Seasonality of Travel-Related Expenditure by Travel Purpose: The Case of Japan," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 12(1), pages 55-72.

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