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Measuring Changes in the Relative Competitiveness of Package Tour Destinations

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  • Peter Taylor

    (Bristol Business School, University of the West of England, Coldharbour Lane, Frenchay, Bristol BS16 1QY)

Abstract

The technique of deriving quality-adjusted prices and evaluating product characteristics is outlined and previous studies are cited. Details of a sample of package tours for Mediterranean destinations and its preliminary analysis are discussed. A suitable model for a hedonic regression analysis of package tours is outlined and estimated. The estimates provide implicit or shadow valuations of the component characteristics of the overall package tour. The results are discussed and it is concluded that the technique is a useful method of analysing changes in relative prices of package tour destinations.

Suggested Citation

  • Peter Taylor, 1995. "Measuring Changes in the Relative Competitiveness of Package Tour Destinations," Tourism Economics, , vol. 1(2), pages 169-182, June.
    • Handle: RePEc:sae:toueco:v:1:y:1995:i:2:p:169-182
    DOI: 10.1177/135481669500100204
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    Citations

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    Cited by:

    1. Yu-I Lee & Ching-Hsun Chang & Yu-Shan Chen, 2013. "The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 1869-1882, June.
    2. Abrate, Graziano & Capriello, Antonella & Fraquelli, Giovanni, 2011. "When quality signals talk: Evidence from the Turin hotel industry," Tourism Management, Elsevier, vol. 32(4), pages 912-921.
    3. Alegre, Joaquín & Cladera, Magdalena & Sard, Maria, 2013. "Tourist areas: Examining the effects of location attributes on tour-operator package holiday prices," Tourism Management, Elsevier, vol. 38(C), pages 131-141.
    4. Falzon, Joseph, 2012. "The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure," Tourism Management, Elsevier, vol. 33(5), pages 1080-1092.
    5. Estevão, Cristina & Costa, Carlos & Fernandes, Cristina, 2019. "Competitiveness in the tourism sector: A bibliometric analysis," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 4-21.
    6. Alegre, Joaquín & Sard, Maria, 2015. "When demand drops and prices rise. Tourist packages in the Balearic Islands during the economic crisis," Tourism Management, Elsevier, vol. 46(C), pages 375-385.
    7. Peter Taylor, 1998. "Mixed Strategy Pricing Behaviour in the UK Package Tour Industry," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 5(1), pages 29-46.
    8. Coenders, Germà & Espinet, Josep Maria & Saez, Marc, 2001. "Predicting random level and seasonality of hotel prices. A structural equation growth curve approach," Working Papers of the Department of Economics, University of Girona 1, Department of Economics, University of Girona.

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