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Evaluating Personalized Risk Messages

Author

Listed:
  • Neil D. Weinstein

    (Rutgers University)

  • Nancy E. Roberts

    (Rutgers University)

  • Kerry Kirk Pflugh

    (New Jersey Department of Environmental Protection and Energy)

Abstract

An experiment was conducted ( N = 766) to compare three different strategies for delivering radon test results to homeowners. The three strategies examined were a form letter, a personalized letter, and a personalized letter with telephone follow-up. Evaluation criteria were recall of the action recommendation, compliance with the action recommendation, and satisfaction with the program that provided the test. The more ambitious strategies increased satisfaction with the program that provided the free tests, but did not affect recall of the action recommendation or compliance with the recommendation. Risk communication situations in which the extra effort required by personalization and telephone follow-ups may have greater benefits are discussed.

Suggested Citation

  • Neil D. Weinstein & Nancy E. Roberts & Kerry Kirk Pflugh, 1992. "Evaluating Personalized Risk Messages," Evaluation Review, , vol. 16(3), pages 235-246, June.
    • Handle: RePEc:sae:evarev:v:16:y:1992:i:3:p:235-246
    DOI: 10.1177/0193841X9201600302
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    References listed on IDEAS

    as
    1. James K. Doyle & Gary H. McClelland & William D. Schulze & Steven R. Elliott & Glenn W. Russell, 1991. "Protective Responses to Household Risk: A Case Study of Radon Mitigation," Risk Analysis, John Wiley & Sons, vol. 11(1), pages 121-134, March.
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