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Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X

Author

Listed:
  • Jozef NOVAK-MARCINCIN

    (Technical University of Kosice)

  • Vladimir MODRAK

    (Technical University of Kosice)

  • Bartłomiej OKWIET

    (Czestochowa University of Technology)

Abstract

“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which is advertising. The following article presents the essence of advertising, its characteristics and shows four different companies that use its various forms to promote their products and services.

Suggested Citation

  • Jozef NOVAK-MARCINCIN & Vladimir MODRAK & Bartłomiej OKWIET, 2012. "Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(4), pages 201-208, November.
    • Handle: RePEc:rsr:supplm:v:60:y:2012:i:4:p:201-208
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    More about this item

    Keywords

    advertising; enterprise; marketing mix; Internet; product;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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