IDEAS home Printed from https://ideas.repec.org/a/rsr/supplm/v60y2012i4p201-208.html
   My bibliography  Save this article

Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X

Author

Listed:
  • Jozef NOVAK-MARCINCIN

    (Technical University of Kosice)

  • Vladimir MODRAK

    (Technical University of Kosice)

  • Bartłomiej OKWIET

    (Czestochowa University of Technology)

Abstract

“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which is advertising. The following article presents the essence of advertising, its characteristics and shows four different companies that use its various forms to promote their products and services.

Suggested Citation

  • Jozef NOVAK-MARCINCIN & Vladimir MODRAK & Bartłomiej OKWIET, 2012. "Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 60(4), pages 201-208, November.
  • Handle: RePEc:rsr:supplm:v:60:y:2012:i:4:p:201-208
    as

    Download full text from publisher

    File URL: http://www.revistadestatistica.ro/suplimente/2012/4/srrs4_2012a31.pdf
    Download Restriction: no

    More about this item

    Keywords

    advertising; enterprise; marketing mix; Internet; product;

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsr:supplm:v:60:y:2012:i:4:p:201-208. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu). General contact details of provider: http://edirc.repec.org/data/stagvro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.