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The Role Of Urban Tourism In The Strategical Development Of Brasov Area

  • Ruxandra Irina POPESCU

    ()

    (Faculty of Administration and Public Management, Academy of Economic Studies, Piata Romana 6, Bucharest, Romania)

  • Razvan-Andrei CORBOS

    ()

    (Faculty of Management, Academy of Economic Studies, Piata Romana 6, Bucharest, Romania)

The present work proposes to analyze the importance of tourism in the development of an urban area. Taking into consideration the areas with touring potential existing in Romania, we chose Brasov, whose variety of resources in this field, can offer countless possibilities of developing the area. In the first part of the paper we presented some theoretical aspects regarding the urban tourism. The present tourism and traveling industry offers many opportunities, enthralling destinations, niche products, brands, offering for sale one of the most complex products on the planet. These elements impose the use of managerial and organizational abilities of a well prepared and enthusiast personnel. The second part includes the general characteristics of the area, geographic, demographic aspects, existing resources, such as the touring potential and the way of improving it, pointing the types of tourism practiced in the area and the touring offer made available to those who see Brasov a possible holiday destination. Finally we presented the touring development strategy of Brasov area, by marking the main objectives and the essential ways of fulfilling them: market evaluation, development vision, development plan and creating an area brand.

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Article provided by Research Centre in Public Administration and Public Services, Bucharest, Romania in its journal Theoretical and Empirical Researches in Urban Management.

Volume (Year): 5 (2010)
Issue (Month): 7(16) (August)
Pages: 69-85

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Handle: RePEc:rom:terumm:v:5:y:2010:i:16:p:69-85
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  1. Rocío SERRANO BARQUÍN & Silverio HERNÁNDEZ MORENO & Rebeca SERRANO BARQUÍN, 2009. "Harmonic Tourism, Factor Of Sustainable Development In The City Of Toluca, Mexico," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 5-24, November.
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