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The Contribution Of Public And Private Investments To The Growth Of Conference Tourism In Greece

Author

Listed:
  • Vasiliki DELITHEOU

    () (University of Central Greece, Labrou Katsoni Square, 32 100, Levadeia, Greece)

  • Maria VINIERATOU

    () (Harokopeio University, 70 El. Venizelou, 17671, Athens, Greece)

  • Maria TOURI

    () (ING Life Insurance Company S.A., 198, Syngrou Av., 17671, Athens Greece)

Abstract

The classic model of the Greek tourism product, sun, sea, ancient ruins, is no longer sufficient nor in all probability sustainable. Rival countries have a similar tourist market. This is why diversification of the tourism product and restructuring of supply are needed to face two considerable challenges: those of growing competition and of the chronic structural problem of Greek tourism, which is seasonality. Recently moves have been made to promote Greece as a tourist destination. Promoting Greece as a country for conference tourism is though something completely different. It is directed at a different kind of public and promotes different strong points of the country.That is why both the public and private sector play a key role in developing and promoting Greece as a conference destination.

Suggested Citation

  • Vasiliki DELITHEOU & Maria VINIERATOU & Maria TOURI, 2010. "The Contribution Of Public And Private Investments To The Growth Of Conference Tourism In Greece," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2(2), pages 165-178, June.
  • Handle: RePEc:rom:mrpase:v:2:y:2010:i:2:p:165-178
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    File URL: http://mrp.ase.ro/no22/f3.pdf
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    Citations

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    Cited by:

    1. Rakela Thano, 2013. "Touristic Investments in Saranda Region," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(2), pages 1-9, April.
    2. Ruxandra Irina POPESCU & Razvan Andrei CORBOS, 2011. "Vienna`S Branding Campaign – Strategic Option For Developing Austria`S Capital In A Top Tourism Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 6(3), pages 43-60, August.
    3. Rakela Thano, 2013. "Touristic Investments In Saranda Region," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 117-130, June.

    More about this item

    Keywords

    Conference tourism; Private Investments; Public Investments.;

    JEL classification:

    • R53 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Public Facility Location Analysis; Public Investment and Capital Stock

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