From Conjunctural Urban Storytelling To City Branding: An Empirical Model For Bucharest
Download full text from publisher
References listed on IDEAS
- Ruxandra Irina POPESCU, 2009. "The Branding Potential Of Bucharest. Strategy And Success Factors," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 177-193, November.
- Ruxandra Irina Popescu & Răzvan-Andrei Corboş, 2010. "Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 267-278.
More about this item
Keywordsstorytelling; city branding; urban management; place branding; destination branding.;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mrpase:v:4:y:2012:i:2:p:33-44. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Colesca Sofia). General contact details of provider: http://edirc.repec.org/data/ccasero.html .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.