From Conjunctural Urban Storytelling To City Branding: An Empirical Model For Bucharest
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References listed on IDEAS
- Ruxandra Irina POPESCU, 2009. "The Branding Potential Of Bucharest. Strategy And Success Factors," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 177-193, November.
- Ruxandra Irina Popescu & Răzvan-Andrei Corboş, 2010. "Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 267-278.
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Keywordsstorytelling; city branding; urban management; place branding; destination branding.;
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