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THE CONTRIBUTION OF WOMEN ENTREPRENEURS TO SUSTAINABILITY INITIATIVES: A PERSPECTIVE AT THE LEVEL OF ROMANIAN SMEs

Author

Listed:
  • Cosmin Octavian DOBRIN
  • Adriana DIMA
  • Madalina MAZARE
  • Cezar-Petre SIMION
  • Daria MARIN

Abstract

This article examines the contribution of women entrepreneurs in Romania to sustainability initiatives. Based on a questionnaire administrated to small and medium enterprises across Romania, the study documents how enterprises use innovation to advance sustainability. The study highlights key barriers including the costs of adopting green technologies, financing constraints and regulatory complexity. Performing statistical analysis, it is confirmed that there exists a positive strong correlation between the women percentage in leadership and sustainability initiatives. Waste reduction is a priority for most SME and digitalization is an essential element in reducing consumption and material costs related to their operations. However, sustainability is not always integrated into the mission and values of Romanian organizations at the level of SMEs.

Suggested Citation

  • Cosmin Octavian DOBRIN & Adriana DIMA & Madalina MAZARE & Cezar-Petre SIMION & Daria MARIN, 2025. "THE CONTRIBUTION OF WOMEN ENTREPRENEURS TO SUSTAINABILITY INITIATIVES: A PERSPECTIVE AT THE LEVEL OF ROMANIAN SMEs," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(1), pages 340-349, October.
    • Handle: RePEc:rom:mancon:v:19:y:2025:i:1:p:340-349
    DOI: 10.24818/IMC/2025/03.09
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    References listed on IDEAS

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    1. Daniel Stefan & Valentina Vasile & Anca Oltean & Calin-Adrian Comes & Anamari-Beatrice Stefan & Liviu Ciucan-Rusu & Elena Bunduchi & Maria-Alexandra Popa & Mihai Timus, 2021. "Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis," Sustainability, MDPI, vol. 13(9), pages 1-18, May.
    2. Jan Dvorsky & Katarina Frajtova-Michalikova & Katarina Zvarikova, 2024. "Effect of Selected Determinants on the Sustainability of SMEs: Does Gender Matter?," Administrative Sciences, MDPI, vol. 14(11), pages 1-18, November.
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