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Comparative Analysis of Business Success in the Automotive Industry Using a Grounded Theory Approach

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  • Studeny, Michael

    () (PhD.-Student at Bucharest University of Economic Studies)

Abstract

Objective: The aim of this paper is to test new instruments for the development of analytical industry case studies. Approach: In the framework of the grounded theory approach a basic approach is developed applying financial statement figures and a revenue/value growth matrix. Results: Companies classified with Porter’s generic strategy approach as “stuck in the middle” are the most successful of all companies in the automobile industry. Conclusions: The criticism of Porter’s model is justified. Even a basic grounded theory approach can justify this empirically. Contribution: The development of a basic approach for the valuation of business success. Article Classification: Conceptual paper

Suggested Citation

  • Studeny, Michael, 2015. "Comparative Analysis of Business Success in the Automotive Industry Using a Grounded Theory Approach," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 61-68, Dezember.
  • Handle: RePEc:ris:zfioef:0055
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    Cited by:

    1. Voss, Rödiger, 2016. "Analyse der studentischen Ansprüche an die Lernumgebung eines universitären Fernstudiums im blended learning," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 4-13, April.

    More about this item

    Keywords

    financial statement analysis; grounded theory; generic strategy; competitive advantage; business success;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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