IDEAS home Printed from
   My bibliography  Save this article

Comparative Analysis of Business Success in the Automotive Industry Using a Grounded Theory Approach


  • Studeny, Michael

    () (PhD.-Student at Bucharest University of Economic Studies)


Objective: The aim of this paper is to test new instruments for the development of analytical industry case studies. Approach: In the framework of the grounded theory approach a basic approach is developed applying financial statement figures and a revenue/value growth matrix. Results: Companies classified with Porter’s generic strategy approach as “stuck in the middle” are the most successful of all companies in the automobile industry. Conclusions: The criticism of Porter’s model is justified. Even a basic grounded theory approach can justify this empirically. Contribution: The development of a basic approach for the valuation of business success. Article Classification: Conceptual paper

Suggested Citation

  • Studeny, Michael, 2015. "Comparative Analysis of Business Success in the Automotive Industry Using a Grounded Theory Approach," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 61-68, Dezember.
  • Handle: RePEc:ris:zfioef:0055

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Voss, Rödiger, 2016. "Analyse der studentischen Ansprüche an die Lernumgebung eines universitären Fernstudiums im blended learning," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 4-13, April.

    More about this item


    financial statement analysis; grounded theory; generic strategy; competitive advantage; business success;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:zfioef:0055. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jeannette Schröter). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.