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Possibilities Of Financial Support To Small And Medium Hotel Companies In Serbia

Author

Listed:
  • Barjaktarovic, Dragoljub

    () (University Singidunum Belgrad, Serbia)

  • Barjaktarovic, Lidija

    (University Singidunum Belgrad, Serbia)

Abstract

Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs and expectations of guests in order to achieve profit. Small hotel companies have specific problems in their daily business. Top priority in management and surviving of hotels is cash, because fixed costs are very dominant so hotels earmark more resources for them than for marketing. This means higher engagement and involvement of the state in further development of small and medium hotel companies in Serbia. The state should provide favourable subsidized credit lines for small and medium hotel companies in Serbia, through appropriate support programmes.

Suggested Citation

  • Barjaktarovic, Dragoljub & Barjaktarovic, Lidija, 2010. "Possibilities Of Financial Support To Small And Medium Hotel Companies In Serbia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(1), pages 1-11.
  • Handle: RePEc:ris:utmsje:0001
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    More about this item

    Keywords

    small and medium hotel companies; financial support; support programme.;

    JEL classification:

    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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