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Análisis de la mezcla de marketing en México y las energías renovables como parte de su crecimiento económico en el APEC para el periodo 2015-2024
[Analysis of Mexico's Marketing Mix and Renewable Energy as Part of Its Economic Growth within APEC for the 2015–2024 Period]

Author

Listed:
  • Ricardo Ortiz Ayala, Violena Hubenova Nencheva y Gema Jazmín Rubio Ugalde

    (Universidad Autónoma de Querétaro, México)

Abstract

El objetivo de esta investigación es realizar una comparación cualitativa y exploratoria de los cuatro elementos de la mercadotecnia; producto, precio, distribución y comunicación con base en Kotler. Se analiza el impacto en las energías renovables, comprando el grado en el que se utilizan en México y cambian a su desarrollo económico en el periodo 2015-2024. Los resultados arrojan evidencias a favor uso creciente de las energías renovables en el país las cuales gracias a políticas gubernamentales en los últimos años, han tenido un rápido desarrollo y se demuestran cada vez más sus ventajas en comparación con las energías convencionales

Suggested Citation

  • Ricardo Ortiz Ayala, Violena Hubenova Nencheva y Gema Jazmín Rubio Ugalde, 2024. "Análisis de la mezcla de marketing en México y las energías renovables como parte de su crecimiento económico en el APEC para el periodo 2015-2024 [Analysis of Mexico's Marketing Mix and Renewable Energy as Part of Its Economic Growth within APEC ," Revista Nicolaita de Estudios Económicos, Universidad Michoacana de San Nicolás de Hidalgo, Instituto de Investigaciones Económicas y Empresariales, vol. 0(1), pages 107-120, January.
    • Handle: RePEc:ris:rnicee:023833
    DOI: https://doi.org/10.33110/rnee.v19i1
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources

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