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Propuesta de factores a considerar en el posicionamiento de los sitios web de salud (Proposal of Factors to be considered for positioning of Health Websites)

Author

Listed:
  • Mercedes Moráguez Bergues

    (Universidad de La Habana)

  • Lilliam Perurena Cancio

    (Universidad de La Habana)

Abstract

Spanish abstract. El posicionamiento web se convierte en un factor esencial a tener presente cuando se desea promocionar un sitio web en Internet. Esta investigación trata sobre los factores SEO (Search Engine Optimization) que influyen en el posicionamiento de un sitio Web en los buscadores y por tanto en su visibilidad. Se identificaron estos factores y se relacionaron con los atributos de usabilidad y accesibilidad de un sitio Web. Se exponen los resultados de la aplicación de dos cuestionarios: uno para el perfil editor y otro para el perfil usuario, lo cual permitió relacionar las problemáticas que influyen en el bajo posicionamiento de algunos sitios web de salud de la red de Infomed. English abstract. The web positioning becomes an essential factor to keep in mind when you want to promote a website on the Internet. This paper analyzes the SEO factors (Search Engine Optimization) that influence on the position of a website in search engines and therefore its visibility. These factors were identified and related to the attributes of usability and accessibility of a Website. Results from two surveys allowed connect the problems affecting the low positioning of some health websites of INFOMED network.

Suggested Citation

  • Mercedes Moráguez Bergues & Lilliam Perurena Cancio, 2014. "Propuesta de factores a considerar en el posicionamiento de los sitios web de salud (Proposal of Factors to be considered for positioning of Health Websites)," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 2(1), pages 10-30.
    • Handle: RePEc:rge:journl:v:1:y:2014:i:2:p:10-30
    DOI: 10.5281/zenodo.7080527
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    More about this item

    Keywords

    Factores SEO; posicionamiento Web; visibilidad; usabilidad; accesibilidad; SEO factors; Web positioning; visibility; usability; accessibility;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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