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Influence of WeChat Use on the College Students Campus Life Satisfaction-A Perspective on Bridging Social Capital

Author

Listed:
  • Ranni Zhang
  • Yuxin Zheng
  • Ze Chen
  • Bin Li
  • Songping Yang

Abstract

The theories of social capital and Rosenberg's self-esteem scale were used to measure the campus life satisfaction of college students, this paper made an empirical analysis on the WeChat media use of 1000 college students from Hong Kong, Macao, Taiwan and mainland China (M=18.81 years old, SD=0.96) of a University in Guangdong province, and discussed the relationship among college students' social media use intensity, campus life satisfaction and social capital. The study found that there was a significant positive correlation between WeChat use intensity of college students and social capital, that the intensity of WeChat use had a direct effect on college students' satisfaction with campus life, and that self-esteem had a moderating effect between WeChat use intensity and social capital.

Suggested Citation

  • Ranni Zhang & Yuxin Zheng & Ze Chen & Bin Li & Songping Yang, 2019. "Influence of WeChat Use on the College Students Campus Life Satisfaction-A Perspective on Bridging Social Capital," Studies in Media and Communication, Redfame publishing, vol. 7(1), pages 30-36, June.
    • Handle: RePEc:rfa:smcjnl:v:7:y:2019:i:1:p:30-36
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    File URL: http://redfame.com/journal/index.php/smc/article/view/4295
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    Cited by:

    1. Lian Tang & Siti Zobidah Omar & Jusang Bolong & Julia Wirza Mohd Zawawi, 2021. "Social Media Use Among Young People in China: A Systematic Literature Review," SAGE Open, , vol. 11(2), pages 21582440211, May.

    More about this item

    Keywords

    college students; WeChat use; social capital; campus life satisfaction;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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