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Can We Keep Independent Hip-Hop Lowkey?: Using Content Analysis to Analyze Glocalization in Lowkey¡¯s Lyrics

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  • Christopher Vito

Abstract

Despite much literature on glocalization, independent hip-hop artist Lowkey has yet to be studied for his contributions to UK hip-hop. Through content analysis, this article examines Lowkey¡¯s lyrics to demonstrate how the process of glocalization is used to appropriate US hip-hop culture to address salient social issues both within the context of UK hip-hop culture and globally. Utilizing this approach, this article uncovers three themes: 1) addressing issues of capitalism both locally and globally, 2) expounding upon the notion of false consciousness and how it disproportionately hurts the masses, and 3) utilizing independent UK hip-hop to promote ideas of social change and revolution.

Suggested Citation

  • Christopher Vito, 2015. "Can We Keep Independent Hip-Hop Lowkey?: Using Content Analysis to Analyze Glocalization in Lowkey¡¯s Lyrics," Studies in Media and Communication, Redfame publishing, vol. 3(2), pages 109-116, December.
    • Handle: RePEc:rfa:smcjnl:v:3:y:2015:i:2:p:109-116
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    More about this item

    Keywords

    lowkey; independent hip-hop; glocalization; capitalism; hegemony;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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