Morphology of Pictorial News: The Chameleonic Attributes

This study looked at the relationship between print media contents and the public¡¯s attitude of appreciating news. Accountable facts and records used in this paper were strictly directed to qualifying press pictures as news. In conducting this study, the descriptive research design was used. The result of the hypothesis was tested with 200 readers by using Chi-square statistical calculation. The pictures selected were purposively investigated to establish the influence they possessed. After a thorough analysis, it was concluded that the issue of effective presence of news pictures could have surfaced because of sharing qualitative level of selective perception that had existed between the news consumers and media publications. It was recommended that irrespective of the medium used to express news worthiness, the chameleonic nomenclature of news pictures should retain neutrality and maintain investigative inkling for this curious news age. 49.7% respondents read news that had pictures in them than those without pictures. A situation, where press picture connected written news, relished aesthetical glamour and cognitive nostalgia, was uncovered. The summarized efforts, disregarded freehandedness and prioritized ethical ideology in the overcrowded print media racketeering. Hence, institutionalized professionalism was strongly advocated. And expediently, dissonance theory interrelated with three selectivity processes was opined to encourage investigative photojournalism as to promote creativity in the journalistic 2 W¡¯s and H.