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Effects of Self-presentation and Social Media Use in Attainment of Beauty Ideals

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  • Rebecca K Britt

Abstract

The Hyperpersonal Model and the Theory of Planned Behavior were integrated to explore self-esteem and use of beauty-related content on social media sites. A multiple regression model tested the relationship between beauty related social media use, enjoyment and self-esteem. Results indicate that participants who reported frequent use of beauty-based social media contents had higher self-esteem and greater engagement with online content. Implications and suggestions for research lines are offered.

Suggested Citation

  • Rebecca K Britt, 2015. "Effects of Self-presentation and Social Media Use in Attainment of Beauty Ideals," Studies in Media and Communication, Redfame publishing, vol. 3(1), pages 79-88, June.
    • Handle: RePEc:rfa:smcjnl:v:3:y:2015:i:1:p:79-88
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    File URL: http://redfame.com/journal/index.php/smc/article/view/705/835
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    File URL: http://redfame.com/journal/index.php/smc/article/view/705
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    More about this item

    Keywords

    hyperpersonal model; theory of planned behavior; social media use; self-presentation; self-esteem;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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