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Generative AI and Media Convergence in Education: Transforming Student Communication on Social Media

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  • Wei Yan Lyu

Abstract

Generative Artificial Intelligence (AI) and media convergence are prompting a rethinking of how students communicate, allowing for visually active creation and interpretation in educational and social media contexts. Although there has been descriptive analysis of media literacy training, there is a limited empirical literature on the training. This research examines the impact of media literacy training on enhancing students' ability to verify AI-generated images in educational and digital communication contexts. A quasi-experimental design was adopted with a purposive sample of 430 undergraduate students representing both genders. The training program was designed to strengthen four key media literacy competencies- access, analysis, collective reasoning, and evaluation. The experiment was implemented using SPSS to assess the program's effectiveness. Pre-test and post-test scores were analyzed using paired sample t-test, correlation analysis, and regression analysis. The analysis revealed statistically significant differences (p

Suggested Citation

  • Wei Yan Lyu, 2026. "Generative AI and Media Convergence in Education: Transforming Student Communication on Social Media," Studies in Media and Communication, Redfame publishing, vol. 14(2), pages 150-160, June.
  • Handle: RePEc:rfa:smcjnl:v:14:y:2026:i:2:p:150-160
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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