IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v13y2025i3p356-363.html
   My bibliography  Save this article

Strategic Communication for Financial Inclusion and Economic Empowerment in Developing Countries

Author

Listed:
  • Elvis Madondo
  • Hummerly Dhobha
  • Paulene Naidoo

Abstract

Financial inclusion is a critical tool for fostering sustainable economic development, especially in developing economies where access to formal financial services is often limited. This study explores the role of strategic communication in promoting financial inclusion and economic empowerment in these regions. Using desktop research, the study analyses a range of qualitative literature sources, including high-quality articles and case studies, to understand how financial institutions employ communication strategies to enhance awareness and participation in financial services. The key findings indicate that strategic communication, particularly through digital platforms, mobile services, and community outreach, plays a significant role in improving financial literacy and overcoming barriers such as cultural resistance and limited technological access. Additionally, the study finds that localised communication campaigns and the engagement of trusted community members are essential for fostering trust and encouraging the adoption of financial services. Based on these findings, the study recommends that financial institutions invest in financial literacy programmes that simplify complex financial concepts, particularly for underserved communities, and leverage mobile technologies to improve accessibility, especially in rural areas.

Suggested Citation

  • Elvis Madondo & Hummerly Dhobha & Paulene Naidoo, 2025. "Strategic Communication for Financial Inclusion and Economic Empowerment in Developing Countries," Studies in Media and Communication, Redfame publishing, vol. 13(3), pages 356-363, September.
    • Handle: RePEc:rfa:smcjnl:v:13:y:2025:i:3:p:356-363
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/7749/6927
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/7749
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Iza GIGAURI, 2022. "The Promise of Financial Inclusion for Developing Economies," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 8(6), pages 7-20, September.
    2. Changjun Zheng & Md Ataur Rahman & Shahadat Hossain & Md. Nur Alam Siddik, 2024. "Construction of a composite fintech index to measure financial inclusion for developing countries," Applied Economics, Taylor & Francis Journals, vol. 56(52), pages 6498-6515, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:13:y:2025:i:3:p:356-363. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.