The Influence of Digital Culture and Digital Leadership on Innovative Work Behavior

Organizations are focusing on becoming more sustainable, particularly in this era of digital transformation. Leadership and managerial abilities significantly impact organizational success. Organizational strategies and procedures are evolving due to recent advancements in digital technology and the spread of digital transformation. A digital leader is a person who recognizes the potential of digital tools and trends, uses them to drive innovation and efficiency, and promotes a culture of ongoing learning and adaptation. The hypotheses investigated in this research are that- H1- Digital leadership has a positive effect on innovative work behavior. H2- Digital organizational culture plays a mediating role in the relationship between digital leadership and innovative work behavior. The sample of the research consisted of employees of companies operating in the fields of IT and technology in Istanbul. The research data collection process was completed with data from 404 questionnaires. The research data were analysed using AMOS 22 and SPSS 27 programs. Descriptive statistical analyses were performed to determine the demographic structure of the participants. The validity and reliability of the scales were firstly tested, the findings of which confirmed that the scales have convergent validity. The findings of this study shed light on the intricate relationship between digital culture, digital leadership, and innovative work behavior, offering valuable insights for both scholars and practitioners in the field of organizational behavior and management. Another significant finding is the positive impact of digital leadership and digital culture on innovative work behavior within organizations.