Exploring the Differences in Information Encountering Among Young Users of Mobile Social Media in China Under Different Moods

Noticing is an important stage in information encountering when the user becomes aware of the information (Erdelez, 2004). Despite the large amount of research confirming that different information behaviours affect users' moods, there is still a dearth of research on the noticing of information encountering in different moods. This study surveyed 252 Chinese youth using fsQCA to explore the combination differences of triggers on mobile social media information encountering among youth in China under different moods. This study finds that there are significant differences among moods- In a positive mood, users are more receptive to information usefulness and ease-of-use, indicating that positive moods may enhance information processing. In a neutral mood, the focus shifts towards the information interestingness and environment tolerance, demonstrates a relative lack of concern for one's surroundings and a focus on discovering entertaining information on mobile social media. And in a negative mood, users’ attention to information is more complexed influenced by information quality, information interestingness, social influence and matching cognition, suggesting that users become very critical of the various factors that influence information encountered information when they are in a bad mood. This study offers valuable insights into the relationship between mood and information encountering on mobile social media, providing communication practitioners with actionable strategies for tailoring content based on users' moods. By understanding how mood influences information reception and processing, communicators can enhance message delivery and audience engagement.