German and Albanian Media in Political and Social Change: Challenges, Patterns, and Deviations

Studying the past interactions between Germany and Albania in the field of media is an important topic, as it is crucial for understanding the current challenges and finding solutions to promote cooperation and communication between two countries in the future. The purpose of the research is to compare the historical development of the mass media in Germany and Albania, as well as to consider the models of interaction between these countries in the field of media. During the research, the following methods of theoretical knowledge were used- analysis, comparison, synthesis, and generalization. As a result of the study, several conclusions were drawn, in particular, regarding the role and position of the mass media in Germany and Albania in different historical periods. Thus, it was found that the development of mass media began in the 19th century, under the influence of the industrial revolution. Albanian media during this period was not as independent as German media, because Albania was part of the Ottoman Empire. In the 20th century, interaction and assimilation of German and Albanian mass media began to take place, in particular, due to the activities of the communist regime and the process of liberalisation. In today’s world, the Albanian mass media have several problems, as they are dependent on private entrepreneurs and are also quite centralised. The study of the media interactions of Germany and Albania is valuable for historians and political scientists who seek to increase knowledge of their history, facilitate communication and cooperation between the two media systems. It is especially valid in identifying the model or standard towards which the Albanian media system should develop in its path towards self-regulation.