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Emerging Chinese-English Hybridized Internet Neologisms: a Big Data Study Based on Baidu Index

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  • Huayong Li

Abstract

This article studies the emerging neologisms in the Chinese cyber context- 打call, holdä½ , wordå“¥, which are termed Chinese-English hybridized internet neologisms (CEHINs). CEHINs share the features of Chinese words and English words. Based on the research tool called Baidu Index, it is found- (1) the structure and pronunciation of CEHINs (打call, holdä½ , wordå“¥) is different from the ‘pure’ Chinese or English internet neologisms; (2) the diffusion of them is Chinese netizen-driven, not the meme-driven; (3) the top users of them are usually aged between 30-39, while the ‘pure’ Chinese internet neologisms are much more frequently used by netizens aged 20-29; and (4) the popularization of internet, fast cultural communications in cyber times, and the further pervasiveness of English as a Lingua Franca in China are the reasons for the emergence and popularity of them in China.

Suggested Citation

  • Huayong Li, 2020. "Emerging Chinese-English Hybridized Internet Neologisms: a Big Data Study Based on Baidu Index," International Journal of English and Cultural Studies, Redfame publishing, vol. 3(1), pages 6-14, December.
  • Handle: RePEc:rfa:ijecsj:v:3:y:2020:i:1:p:6-14
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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