Why French?-The Role of French Language Advocacy in the Classroom and Beyond

The process of learning French begins with an individual decision, followed by perseverance to proficiency, and even fluency. In addition, French language learning is framed by the context of a multilingual world and society and informed by the significance of French as a global language and of French and Francophone culture in our history and around the world.This article will examine French language advocacy as the defense of French with the ongoing support of all those interested in learning French in the classroom, in the community, and through traditional as well as online and social media. It will also examine the need for long-term advocacy to be present to support the entire process, from the decision to study French through proficiency, and in our communities, the workplace, and our society. While focused on French language and Francophone culture, it will also examine the work of French language advocates in terms of the role of French as a global language in a multilingual world.Advocacy goals, including expanding affordability and accessibility of language learning for all learners through advocacy, initiatives, and support by language educators, along with language stakeholders and partners through the entire language learning process will also be examined. Methods discussed include blue ocean strategy, change management, and leadership initiatives by advocates and advocacy groups. Issues remain enrollment, affordability, availability, and persistent myths about the practicality of the French language major. Partnerships among educators and stakeholders, along with parents and communities provide a pathway forward.The importance of French language advocacy lies primarily in its mission, but many of the core values that drive French language advocacy, along with the strategies and methods of effective advocacy, can be applied to advocacy for languages, education, and related areas.