IDEAS home Printed from https://ideas.repec.org/a/rfa/bmsjnl/v10y2024i2p15.html

Crisis PR in the New Media Era: the Impact on the Reputation of Chinese New Energy Businesses

Author

Listed:
  • Zhuoxin Lin
  • Yumin Chen

Abstract

The self-transformation of new media presents unprecedented challenges for crisis PR. In recent years, the rapid development of new energy vehicles in China has often led to widespread criticism when facing crisis Public Relations (PR) issues. This study takes Tesla, NIO, and Li Auto, three companies developing new energy vehicles in China. It compares their crisis PR strategies in the new media era, exploring their impact on corporate reputation. By collecting the quantity of cognitive and emotional assessments of positive, neutral, and negative nature, and calculating the conversion between evaluations of different natures, this research finds that incorrect response strategies lead to a decrease in both emotional and cognitive reputations, while successful response strategies primarily enhance cognitive reputation. Successful strategies may involve subjective proactive measures, characterized by swift or preemptive PR, positive emotional attitudes, and sustained responsiveness. This study provides empirical insights into understanding and addressing the challenges of crisis PR in the new media era, offering references for companies to formulate crisis management strategies.

Suggested Citation

  • Zhuoxin Lin & Yumin Chen, 2024. "Crisis PR in the New Media Era: the Impact on the Reputation of Chinese New Energy Businesses," Business and Management Studies, Redfame publishing, vol. 10(2), pages 1-15, December.
    • Handle: RePEc:rfa:bmsjnl:v:10:y:2024:i:2:p:15
    as

    Download full text from publisher

    File URL: http://redfame.com/journal/index.php/bms/article/download/7268/6686
    Download Restriction: no
    File URL: http://redfame.com/journal/index.php/bms/article/view/7268
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Peng Yu & Jian Zhang & Defang Yang & Xin Lin & Tianying Xu, 2019. "The Evolution of China’s New Energy Vehicle Industry from the Perspective of a Technology–Market–Policy Framework," Sustainability, MDPI, vol. 11(6), pages 1-14, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yueling Xu & Wenyu Zhang & Haijun Bao & Shuai Zhang & Ying Xiang, 2019. "A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery Electric Vehicles in China’s Zhejiang Province," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    2. Hongchen Li & Huijun Qi & Hongjian Cao & Li Yuan, 2022. "Industrial Policy and Technological Innovation of New Energy Vehicle Industry in China," Energies, MDPI, vol. 15(24), pages 1-17, December.
    3. Dmitry V. Pelegov & Jean-Jacques Chanaron, 2022. "Electric Car Market Analysis Using Open Data: Sales, Volatility Assessment, and Forecasting," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    4. Na Zhou & Qiaosheng Wu & Xiangping Hu, 2020. "Research on the Policy Evolution of China’s New Energy Vehicles Industry," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    5. Bofinger, Peter & Geißendörfer, Lisa & Haas, Thomas & Mayer, Fabian, 2023. "Credit as an instrument for growth: A monetary explanation of the Chinese growth story," W.E.P. - Würzburg Economic Papers 107, University of Würzburg, Department of Economics.
    6. Jizi Li & Yuping Zhou & Dengke Yu & Chunling Liu, 2020. "Consumers’ Purchase Intention of New Energy Vehicles: Do Product-Life-Cycle Policy Portfolios Matter?," Sustainability, MDPI, vol. 12(5), pages 1-23, February.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:bmsjnl:v:10:y:2024:i:2:p:15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.