IDEAS home Printed from https://ideas.repec.org/a/rfa/aefjnl/v4y2017i3p56-76.html
   My bibliography  Save this article

Technology Acceptance Model for Zimbabwe: The Case of the Retail Industry in Zimbabwe

Author

Listed:
  • Cinderella Dube
  • Victor Gumbo

Abstract

The retail industry in Zimbabwe has embraced the use of a variety of technologies in order to survive in this ever changing technological era. However, little research has been done on the adoption and use of these technologies and no model has been developed to date. The aim of this paper was to develop a model best suited to the Zimbabwean retail industry in order to enhance the successful adoption and use of online transaction platforms. The online transaction platforms used to develop the model were Internet banking, Automated Teller Machines, Mobile banking and Point of Sale. A three-sample dataset comprising of 268 bank and supermarket customers, 56 bank managers and 31 supermarket managers was used. Pearson¡¯s correlation coefficient was used to determine the relationship between the given factors influencing adoption and use of online transaction platforms and the constructs perceived ease of use and perceived usefulness. The resultant TAMZIM model borrowed ideas from the Technology Acceptance Models proposed by Fred Davis in the mid-80s.

Suggested Citation

  • Cinderella Dube & Victor Gumbo, 2017. "Technology Acceptance Model for Zimbabwe: The Case of the Retail Industry in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 4(3), pages 56-76, May.
    • Handle: RePEc:rfa:aefjnl:v:4:y:2017:i:3:p:56-76
    as

    Download full text from publisher

    File URL: http://redfame.com/journal/index.php/aef/article/view/2208/2414
    Download Restriction: no
    File URL: http://redfame.com/journal/index.php/aef/article/view/2208
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cinderella Dube & Victor Gumbo, 2017. "Adoption and Use of Information Communication Technologies in Zimbabwean Supermarkets," Applied Economics and Finance, Redfame publishing, vol. 4(1), pages 84-92, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yoonjae Bae & Jungyeon Choi & Munguljin Gantumur & Nayeon Kim, 2022. "Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing," Sustainability, MDPI, vol. 14(6), pages 1-37, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      technology acceptance model; online transactions; internet banking; automated teller machines; mobile banking; point of sale; Technology Acceptance Model for Zimbabwe (TAMZIM);
      All these keywords.

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:aefjnl:v:4:y:2017:i:3:p:56-76. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.