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The influence of communication adequacy on resistance to change: Case study of selected dealership companies in the Durban metropolitan region

Author

Listed:
  • Nonye Chukwuma

    (Durban University of Technology, South Africa)

  • Stanley Onwubu

    (Durban University of Technology, South Africa)

  • Fulufhelon Netswera

    (Durban University of Technology, South Africa)

  • Emem Anwana

    (Durban University of Technology, South Africa)

Abstract

This study aims to assess the impact of communication adequacy on resistance to change at selected dealership companies in the Durban Metropolitan Region. Recent studies suggest that there could be various other factors that influence resistance including leadership skills, demographic factors and theoretical components of resistance to change. The study uses the non-random purposive sampling collected from 270 staff at selected dealership companies in the Durban Metropolitan Region using questionnaires administered to employees. The structural equation model was also applied in analyzing the data. The findings of the study show that there is a significant relationship between communication adequacy based on structure and channel efficiency in relation to resistance communication based on channel efficiency positively influencing resistance to change. The study further provides practical implications for the employees at the selected dealership companies to consider more strategic and appropriate communication tools. Key Words:Resistance to change, communication adequacy, communication structure, channel efficiency

Suggested Citation

  • Nonye Chukwuma & Stanley Onwubu & Fulufhelon Netswera & Emem Anwana, 2022. "The influence of communication adequacy on resistance to change: Case study of selected dealership companies in the Durban metropolitan region," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 98-109, September.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:6:p:98-109
    DOI: 10.20525/ijrbs.v11i6.1890
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    References listed on IDEAS

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    1. Mel Fugate & Guillaume Soenen, 2018. "Predictors and processes related to employees’ change-related compliance and championing," Post-Print hal-02312056, HAL.
    2. Rahul Singh Chauhan & David Charles Howe & Andrew Soderberg, 2021. "Reviewing and rebalancing the positive skew of emotions in transformational leadership," Management Research Review, Emerald Group Publishing Limited, vol. 44(8), pages 1085-1107, February.
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    Cited by:

    1. Nonye Chukwuma & Robert Walter Dumisani Zondo, 2023. "The effects of idealised influence on the dimensions of employee resistance to change at the automobile dealerships in the eThekwini region of Kwazulu-Natal, South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(8), pages 163-179, November.

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