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Online Promotion Of Tourism In Prague

  • Cezar Mihălcescu

    ()

    (Romanian American University)

  • Beatrice Sion

    ()

    (Romanian American University)

  • Alexandra Mărginean

    ()

    (Romanian American University)

Registered author(s):

    Prague, the golden city of Europe, is one of the most sought European destinations for tourism, due to its tourist, cultural and political sights. Another reason why Prague is an extremely visited city is because it has a lot of lodging units that cover a large array of geographical positions as well as a classification according to price categories. An important tool in attracting customers is online promotion. This happens with the help of city presentation websites, of public interest landmarks, of hotels and hostels etc.

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI11/REBE-WI11-A1.pdf
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    Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

    Volume (Year): 6 (2011)
    Issue (Month): 4 (december)
    Pages: 7-17

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    Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:7-17
    Contact details of provider: Postal: Bd.Expozitiei 1B, Bucuresti, Sector 1, Etaj 3, 012101
    Phone: +4-0372-120.131
    Fax: +4-021-202.91.51
    Web page: http://www.rau.ro/
    Email:


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    1. Christian Longhi, 2008. "Usages of the internet and e-tourism. Towards a new economy of tourism," Working Papers halshs-00277767, HAL.
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