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Viewing the Leadership Narrative through Alternate Lenses: An Autoethnographic Investigation


  • Ken W. Parry

    () (Griffith University, Professor of Management at Griffith Business School)


This conceptual-theoretical article revisits the work of Parry and Hansen on the nature of the organizational story as leadership. The present article is written in the autoethnographic style. The original narrative work is re-examined through the lenses of autoethnography, narrative theory, metaphor/discourse, critical realism and conventional quantitative research. The insights provided by this methodological triangulation are examined. The conclusion is that organizational stories will reflect leadership if they are plausible to the intended audience, give all organizational members an empowered part in the story, have a moral to the story, and have a happy ending. The overarching theme that is proposed is of leadership as the generation of individual hope for a better existence.

Suggested Citation

  • Ken W. Parry, 2008. "Viewing the Leadership Narrative through Alternate Lenses: An Autoethnographic Investigation," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 19(1+2), pages 126-147.
  • Handle: RePEc:rai:mamere:doi_10.1688/1861-9908_mrev_2008_1+2_parry

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    organizational story; leadership; autoethnography; critical realism; metaphor;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


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