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When Non-Standard Work Becomes Precarious: Insights from the New Zealand Call Centre Industry


  • Zeenobiyah Hannif

    () (Newcastle Business School, University of Newcastle, Callaghan, NSW, Australia)

  • Felicity Lamm

    () (Department of Management & Employment Relations, University of Auckland, New Zealand)


The issue of precarious employment has gained increasing currency over recent years, as OECD countries have shifted away from traditional standard employment models. Nevertheless, there has been little empirical research on the experiences of nonstandard workers and the links that can be established with precarious work. This article attempts to address this gap by introducing precarious employment as a sub-set of non-standard work and highlighting its distinguishing features. The Tucker model is introduced as a useful bridge between non-standard work and precariousness, and is used as a framework for examining employment experiences within two New Zealand call centres. Initial observations indicate evidence of precariousness in both workplaces, although more severe in the case of the small, outsourced call centre. In-depth analysis suggests precariousness varies depending on the nature of the employment arrangement and questions are put forth about the applicability of the ?Tucker? model to the call centre context.

Suggested Citation

  • Zeenobiyah Hannif & Felicity Lamm, 2005. "When Non-Standard Work Becomes Precarious: Insights from the New Zealand Call Centre Industry," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 16(3), pages 324-350.
  • Handle: RePEc:rai:mamere:1861-9908_mrev_2005_03_hannif

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    References listed on IDEAS

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    Cited by:

    1. repec:iab:iabzaf:v:41:i:4:p:501-531 is not listed on IDEAS
    2. Brehmer, Wolfram & Seifert, Hartmut, 2008. "Sind atypische Beschäftigungsverhältnisse prekär? : eine empirische Analyse sozialer Risiken (Are atypical employment relationships precarious? : an empirical analysis of social risks)," Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research, Institut für Arbeitsmarkt- und Berufsforschung (IAB), Nürnberg [Institute for Employment Research, Nuremberg, Germany], vol. 41(4), pages 501-531.

    More about this item


    Non-standard; Precarious; Call centres; New Zealand;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


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