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Strategic management in the German brewing industry: Are there still differences between East and West

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  • Matthias Heyder
  • Ludwig Theuvsen

Abstract

Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today’s Eastern German economy is less competitive than the Western German economy, there are important exceptions to the rule. One exception is the food and beverage industry in which Eastern German companies have gained strong competitive positions. Did they reach this position by mimicking Western German blueprints, or did they go their own way? These questions are addressed in this paper by referring to a large-scale empirical study in the German brewing sector.

Suggested Citation

  • Matthias Heyder & Ludwig Theuvsen, 2008. "Strategic management in the German brewing industry: Are there still differences between East and West," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 13(1), pages 10-39.
  • Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_01_heyder
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    Cited by:

    1. Dominic, Theresia & Theuvsen, Ludwig, 2015. "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," Discussion Papers 197072, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.

    More about this item

    Keywords

    brewing industry; Eastern Germany; food industry; strategic management; transformation processes transition;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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