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Von Hobbes zum Franchising. Eine wirtschaftsethische Analyse des Fran-chisings (From Hobbes to Franchising)


  • Gerd Garmaier
  • Christoph Luetge


Thomas Hobbes hat als einer der ersten einen Mechanismus beleuchtet, der das soziale Zusammenleben massgeblich bestimmt: Dilemmastrukturen sind in Interak-tionen allgegenwaertig. Dies gilt auch fuer die Maerkte von heute. Zur UEberwindung von Dilemmastrukturen entscheiden sich immer mehr Wirtschaftssubjekte fuer die Kooperationsform ‚Franchising‘. Damit ist die erfolgreiche Evolution des Franchis-ings nachhaltig erklaerbar. Franchising ist aus ordnungsethischer Sicht wuenschens-wert, weil es Beteiligten (Franchisegebern, Franchisenehmern) und Betroffenen (Kon-sumenten, Kapitalgebern, Lieferanten, Produzenten) zusaetzliche Kooperationsge-winne verschafft. (Thomas Hobbes was one of the first to systematically explore the concept of dilemma situations and its role in human interactions. These situations are widespread on contempo-rary markets. A growing number of economic actors decide to overcome these situations by making use of the cooperation type ‘franchising’. This explains the successful evolution of franchising. Franchising is also desirable from an ethical standpoint as it yields additional cooperation gains to those involved (franchisor and fran-chisee) as well as those affected in a wider sense (consumers, investors, suppliers, producers).)

Suggested Citation

  • Gerd Garmaier & Christoph Luetge, 2010. "Von Hobbes zum Franchising. Eine wirtschaftsethische Analyse des Fran-chisings (From Hobbes to Franchising)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 11(3), pages 279-301.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2010_03_garmaier

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    Franchising; Business Ethics; Thomas Hobbes;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy


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