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CSR im Spannungsfeld zwischen oekonomischen und sozialen Zielen: Ein kritischer Blick auf den Umgang mit ,social issues‘ in der Wertschoepfungskette der Bekleidungsbranche (CSR and the Conflict Between Economic and Social Objectives: A Critical View on the Dealing with Social Issues in the Clothing Supply Chain)

Author

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  • Carsten Gandenberger

Abstract

Basierend auf einer qualitativen Analyse von CSR-Strategien in der Bekleidungsbranche wird der von Teilen der Managementtheorie und -praxis postulierte positive Zusammenhang zwischen CSR und Rentabilitaet kritisch hinterfragt. Der Beitrag formuliert die Hypothese, dass die UEberwindung sozialer Probleme in der Wertschoepfungskette der Bekleidungsbranche von den widerspruechlichen Anforderungen oekonomischer und sozialer Unternehmensziele blockiert wird. Aus dieser widerspruchsorientierten Perspektive lassen sich die CSR-Strategien in der Bekleidungsbranche danach differenzieren, ob sie einen konstruktiven Umgang mit Widerspruechen ermoeglichen oder eher behindern, beispielsweise indem Widersprueche ignoriert, verschleiert oder auf andere Organisationen verlagert werden. Hierdurch gelingt es, einige der Voraussetzungen aufzuzeigen, die unternehmerische Ansaetze der Selbstregulierung in globalen Wertschoepfungsketten erfuellen sollten. (Based on a qualitative study of CSR strategies in the clothing sector, the paper questions the positive relationship between CSR, corporate reputation and financial performance which is widely spread in management theory and practice. It is argued instead that the implementation of CSR in the clothing sector is inhibited by conflicting economic and social objectives. From this perspective, CSR strategies can be differentiated in terms of their ability to deal with contradictory demands of shareholders and civic stakeholders. Based on these findings, the paper reveals some of the requirements for private forms of self-regulation in global value-chains.)

Suggested Citation

  • Carsten Gandenberger, 2009. "CSR im Spannungsfeld zwischen oekonomischen und sozialen Zielen: Ein kritischer Blick auf den Umgang mit ,social issues‘ in der Wertschoepfungskette der Bekleidungsbranche (CSR and the Conflict Betwee," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 10(3), pages 304-321.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2009_03_gandenberger
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    Keywords

    Corporate Social Responsibility; Social Issues; Supply Chain; Codes of Conduct; Dilemma Management; Clothing Business;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I00 - Health, Education, and Welfare - - General - - - General
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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