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The impacts of product characteristics and regulatory environment on smokers’ preferences for tobacco and alcohol: Evidence from a volumetric choice experiment

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  • Shaoying Ma
  • Ce Shang
  • Vuong V Do
  • Jidong Huang
  • Terry F Pechacek
  • Scott R Weaver

Abstract

Objective: Concurrent use of alcohol and cigarettes is well-documented in the literature. However, it is unclear how e-cigarette regulations in a growing number of localities impact the use of tobacco and alcohol in the US. This study aims to evaluate the impacts of excise taxes, tobacco use restrictions in restaurants/bars, and availability of alcohol flavor in e-cigarettes on tobacco consumption, and their cross impacts on alcohol consumption. Method: A total of 181 US adult smokers who were using e-cigarettes and consuming alcohol participated in online volumetric choice experiments and reported on the quantity they would purchase among cigarettes, closed-system e-cigarettes, beer, and one other alcohol product (wine/liquor) under varying policy scenarios. Results: Estimated own-price elasticities of demand for beer, liquor/wine, and cigarettes were -0.10, -0.11, and -0.16, respectively (p

Suggested Citation

  • Shaoying Ma & Ce Shang & Vuong V Do & Jidong Huang & Terry F Pechacek & Scott R Weaver, 2025. "The impacts of product characteristics and regulatory environment on smokers’ preferences for tobacco and alcohol: Evidence from a volumetric choice experiment," PLOS ONE, Public Library of Science, vol. 20(3), pages 1-22, March.
    • Handle: RePEc:plo:pone00:0320023
    DOI: 10.1371/journal.pone.0320023
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    References listed on IDEAS

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    1. Jiang, N. & Ling, P.M., 2011. "Reinforcement of smoking and drinking: Tobacco marketing strategies linked with alcohol in the United States," American Journal of Public Health, American Public Health Association, vol. 101(10), pages 1942-1954.
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