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Improving success of non-communicable diseases mobile phone surveys: Results of two randomized trials testing interviewer gender and message valence in Bangladesh and Uganda

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  • Alain Labrique
  • Madhuram Nagarajan
  • Gulam Muhammed Al Kibria
  • Andres Vecino-Ortiz
  • George W Pariyo
  • Joseph Ali
  • Michelle R Kaufman
  • Dustin Gibson

Abstract

Introduction: Although interactive voice response (IVR) is a promising mobile phone survey (MPS) method for public health data collection in low- and middle-income countries (LMICs), participation rates for this method remain lower than traditional methods. This study tested whether using different introductory messages increases the participation rates of IVR surveys in two LMICs, Bangladesh and Uganda. Methods: We conducted two randomized, controlled micro-trials using fully-automated random digit dialing to test the impact of (1) the gender of the speaker recording the survey (i.e., survey voice); and (2) the valence of the invitation to participate in the survey (i.e., survey introduction) on response and cooperation rates. Participants indicated their consent by using the keypad of cellphones. Four study arms were compared: (1) male and informational (MI); (2) female and information (FI); (3) male and motivational (MM); and (4) female and motivational (FM). Results: Bangladesh and Uganda had 1705 and 1732 complete surveys, respectively. In both countries, a majority of the respondents were males, young adults (i.e., 18-29-year-olds), urban residents, and had O-level/above education level. Conclusion: Overall, we found higher survey rates among female voice and motivational introduction arms compared to male voice and informational introduction arm in Bangladesh. However, Uganda had higher rates for motivational intro arms only compared to informational arms. Gender and valence must be considered for successful IVR surveys. Trial registration: Name of the registry: ClinicalTrials.gov. Trial registration number: NCT03772431. Date of registration: 12/11/2018, Retrospectively Registered. URL of trial registry record: https://clinicaltrials.gov/ct2/show/NCT03772431?term=03772431&cond=Non-Communicable+Disease&draw=2&rank=1. Protocol Availability: https://www.researchprotocols.org/2017/5/e81.

Suggested Citation

  • Alain Labrique & Madhuram Nagarajan & Gulam Muhammed Al Kibria & Andres Vecino-Ortiz & George W Pariyo & Joseph Ali & Michelle R Kaufman & Dustin Gibson, 2023. "Improving success of non-communicable diseases mobile phone surveys: Results of two randomized trials testing interviewer gender and message valence in Bangladesh and Uganda," PLOS ONE, Public Library of Science, vol. 18(5), pages 1-16, May.
    • Handle: RePEc:plo:pone00:0285155
    DOI: 10.1371/journal.pone.0285155
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    References listed on IDEAS

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    1. Kelly L’Engle & Eunice Sefa & Edward Akolgo Adimazoya & Emmanuel Yartey & Rachel Lenzi & Cindy Tarpo & Nii Lante Heward-Mills & Katherine Lew & Yvonne Ampeh, 2018. "Survey research with a random digit dial national mobile phone sample in Ghana: Methods and sample quality," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-11, January.
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