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A New Strategy For Relaunching Tourism In Europe


  • Mirela Mazilu

    () (University of Craiova)


Globalisation, the demographic changes and the evolution of transportation are decisive factors for the rapid evolution of the tourism industry in Europe. Approximately 2 million travel agencies have almost 4% of the European workforce total employed, this representing 8 million work places. Although Europe is the most visited region in the world, the number of tourists records a lower rate than the world average. Due to the appearance of the new tourist destination, of the global competition, the Commission has planned a proposal that should improve, together with all the interested factors, the competitiveness of the tourism industry. Due to the fact that more and more tourists see Europe as the only destination, the Commission has launched a new web portal as well, "Visit Europe", in order to promote the destinations of the European Union.

Suggested Citation

  • Mirela Mazilu, 2010. "A New Strategy For Relaunching Tourism In Europe," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 177-182.
  • Handle: RePEc:pet:annals:v:10:y:2010:i:1:p:177-182

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    Cited by:

    1. Catalin-Ionut CIOBANU & Alexandru-Mihai BUGHEANU & Rares Constantin CIOBANU, 2015. "The Influence Of The Public Passenger Transport System On The Quality Of Urban Life. Study Case: Bucharest," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 1087-1097, November.

    More about this item


    crises; strategy; relaunching; sustainable tourism; globalisation; policy;

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development


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