Machine-assisted quantitizing designs: augmenting humanities and social sciences with artificial intelligence

The increasing capacities of large language models (LLMs) have been shown to present an unprecedented opportunity to scale up data analytics in the humanities and social sciences, by automating complex qualitative tasks otherwise typically carried out by human researchers. While numerous benchmarking studies have assessed the analytic prowess of LLMs, there is less focus on operationalizing this capacity for inference and hypothesis testing. Addressing this challenge, a systematic framework is argued for here, building on mixed methods quantitizing and converting design principles, and feature analysis from linguistics, to transparently integrate human expertise and machine scalability. Replicability and statistical robustness are discussed, including how to incorporate machine annotator error rates in subsequent inference. The approach is discussed and demonstrated in over a dozen LLM-assisted case studies, covering nine diverse languages, multiple disciplines and tasks, including analysis of themes, stances, ideas, and genre compositions; linguistic and semantic annotation, interviews, text mining and event cause inference in noisy historical data, literary social network construction, metadata imputation, and multimodal visual cultural analytics. Using hypothesis-driven topic classification instead of “distant reading” is discussed. The replications among the experiments also illustrate how tasks previously requiring protracted team effort or complex computational pipelines can now be accomplished by an LLM-assisted scholar in a fraction of the time. Importantly, the approach is not intended to replace, but to augment and scale researcher expertise and analytic practices. With these opportunities in sight, qualitative skills and the ability to pose insightful questions have arguably never been more critical.