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Chinese travelers’ perceptions of demand-based pricing strategies of high-speed rail: a conjoint analysis approach

Author

Listed:
  • Basak Denizci-Guillet

    (The Hong Kong Polytechnic University)

  • Tianke Jiang

    (The Hong Kong Polytechnic University)

  • Zixi Peng

    (Pennsylvania State University)

  • Rob Law

    (University of Macau, E22 Avenida da Universidade)

Abstract

The purpose of this study is to examine how Chinese rail passengers trade off among various rail rate fences. Using conjoint analysis, this study identifies price, departure time, and booking requirement as the three most important rate fences in passengers’ decision making. This study also examines the effect of familiarity with rate fences on the perceived importance. The findings of this study help Chinese rail high-speed company gain better understanding of passengers’ perceptions and preferences so that they can design more efficient rate fence combinations.

Suggested Citation

  • Basak Denizci-Guillet & Tianke Jiang & Zixi Peng & Rob Law, 2023. "Chinese travelers’ perceptions of demand-based pricing strategies of high-speed rail: a conjoint analysis approach," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(1), pages 72-84, February.
    • Handle: RePEc:pal:jorapm:v:22:y:2023:i:1:d:10.1057_s41272-021-00356-5
    DOI: 10.1057/s41272-021-00356-5
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