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Customers' perceptions of demand-driven pricing in revenue management context: comparisons of six tourism and hospitality industries

Author

Listed:
  • Cindy Yoonjoung Heo
  • Seoki Lee

Abstract

Revenue management (RM) has been widely applied in capacity-constrained tourism industries to maximise revenue by effectively managing demand and capacity. To gain long-run profit, understanding customers' perceptions of RM practices is important. This study attempts to build a better understanding of customers' perceptions of RM practices in terms of familiarity and fairness in six tourism and hospitality industries: airlines, hotels, restaurants, golf clubs, galleries and museums and theme parks. In addition, the study examines customers' perceptions of capacity scarcity during high-demand seasons for the six industries.

Suggested Citation

  • Cindy Yoonjoung Heo & Seoki Lee, 2010. "Customers' perceptions of demand-driven pricing in revenue management context: comparisons of six tourism and hospitality industries," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 4(3/4), pages 382-402.
    • Handle: RePEc:ids:ijrevm:v:4:y:2010:i:3/4:p:382-402
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