Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts
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- Asim Nasar & Syed Karamatullah Hussani & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "Analysis of Influential Factors on Consumer Buying Behavior of Youngster towards Branded Products, Evidence from Karachi," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 56-61, December.
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KeywordsPurchase intention; Buying decision; Branded luxury products; Customer perception; SEM;
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