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Marketing Factors in Small Country Manufactured Exports: Are market Share and Market Growth Rate Really Important?

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  • Igal Ayal

    (Tel Aviv University)

  • Seev Hirsch

    (Tel Aviv University)

Abstract

In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place. This study attempts to extend the findings to industries composed of much smaller firms that operate in international markets. Analysis of empirical data shows that market share, market size, and quality (in that order) retain their significance, while market growth rate becomes less important. These findings are highly important for small- and moderate-sized firms that are planning international market strategies.© 1982 JIBS. Journal of International Business Studies (1982) 13, 73–85

Suggested Citation

  • Igal Ayal & Seev Hirsch, 1982. "Marketing Factors in Small Country Manufactured Exports: Are market Share and Market Growth Rate Really Important?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(2), pages 73-85, June.
    • Handle: RePEc:pal:jintbs:v:13:y:1982:i:2:p:73-85
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    Citations

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    Cited by:

    1. José Campa & Mauro F. Guillén, 1999. "The Internalization of Exports: Firm- and Location-Specific Factors in a Middle-Income Country," Management Science, INFORMS, vol. 45(11), pages 1463-1478, November.
    2. Carneiro, Jorge & da Silva, Jorge Ferreira & da Rocha, Angela, 2011. "Strategic profiles of Brazilian exporters and performance implications," Journal of Business Research, Elsevier, vol. 64(3), pages 250-257, March.

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