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Marketing Know-How Transfers by Multinationals: A Case Study in Turkey

Author

Listed:
  • Nizam Aydin

    (Georgetown University)

  • Vern Terpstra

    (University of Michigan)

Abstract

This research examines the transfer of marketing know-how by multinational companies to their subsidiaries in Turkey. The nature and extent of the marketing know-how transferred is analyzed, and the mechanisms used for and the variables which appeared to affect such transfers are identified.© 1981 JIBS. Journal of International Business Studies (1981) 12, 35–48

Suggested Citation

  • Nizam Aydin & Vern Terpstra, 1981. "Marketing Know-How Transfers by Multinationals: A Case Study in Turkey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(3), pages 35-48, September.
    • Handle: RePEc:pal:jintbs:v:12:y:1981:i:3:p:35-48
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    Cited by:

    1. Yadong Luo & Huan Zhang & Juan Bu, 2019. "Developed country MNEs investing in developing economies: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 633-667, June.
    2. Yulin Fang & Guo‐Liang Frank Jiang & Shige Makino & Paul W. Beamish, 2010. "Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance," Journal of Management Studies, Wiley Blackwell, vol. 47(1), pages 27-54, January.
    3. Byung Park, 2010. "What matters to managerial knowledge acquisition in international joint ventures? High knowledge acquirers versus low knowledge acquirers," Asia Pacific Journal of Management, Springer, vol. 27(1), pages 55-79, March.

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