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Characteristics of Business Strategies and Management Systems within Automotive Industry

Author

Listed:
  • Andreas Kompalla
  • Jan Kopia

Abstract

The target of this research paper is an exploratory research regarding the characteristics of business strategies and respective management systems within the automotive industry. Based on the evaluation of strategy publications of five car manufacturers there is a high degree of similarity regarding the duration of business strategies and its core targets (growth, customer satisfaction, sustainability and efficiency) within this branch. Corresponding management systems supporting business strategies are mainly ISO based. The automotive industry contributed significantly to the popularity of ISO 9001 in the metal product sector and in line with ISO 16949 as well as 14001 they benefit in respect to process efficiency, involving suppliers and customers or managing workforce.

Suggested Citation

  • Andreas Kompalla & Jan Kopia, 2015. "Characteristics of Business Strategies and Management Systems within Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 267-274, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:267-274
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/i2/ANALE%20vol%2015%20issue_2_2015_site.pdf
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    Cited by:

    1. Voss, Rödiger, 2016. "Analyse der studentischen Ansprüche an die Lernumgebung eines universitären Fernstudiums im blended learning," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 4-13, April.

    More about this item

    Keywords

    strategy; system; automotive; Porter; ISO;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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