IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v19y1993i4p655-62.html
   My bibliography  Save this article

Caution in the Use of Difference Scores in Consumer Research

Author

Listed:
  • Peter, J Paul
  • Churchill, Gilbert A, Jr
  • Brown, Tom J

Abstract

This article illustrates the common use of difference scores in consumer research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discus validity, spurious correlations, and variance restriction. The article concludes that difference scores should generally not be used in consumer research and offers alternatives that overcome their limitations. Copyright 1993 by the University of Chicago.

Suggested Citation

  • Peter, J Paul & Churchill, Gilbert A, Jr & Brown, Tom J, 1993. "Caution in the Use of Difference Scores in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 19(4), pages 655-662, March.
  • Handle: RePEc:oup:jconrs:v:19:y:1993:i:4:p:655-62
    DOI: 10.1086/209329
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209329
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:19:y:1993:i:4:p:655-62. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.