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Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives

Author

Listed:
  • Kelly Tian
  • Pookie Sautter
  • Derek Fisher
  • Sarah Fischbach
  • Cuauhtemoc Luna-Nevarez
  • Kevin Boberg
  • Jim Kroger
  • Richard Vann

Abstract

Health technology innovations continue to revolutionize health care delivery but simultaneously challenge the design of services that do not marginalize human participation in the creation of value in the health care delivery process. This research recruited persons living with chronic disease to collaborate in developing information communication technologies (ICTs) conceived as a virtual reality game and web-compatible graphic novel intended to function as entertaining health education aids. The findings revealed a transformative potential for ICTs far beyond original expectations. The participants envisioned ICTs that integrate data from biophysical monitoring devices with personal narratives toward creating social platforms that empathically share a common and clear understanding of the physical, emotional, and sociocultural realities of living with chronic disease. Consistent with cultural trauma theory, the research conclusions focus on realizing the power of technology-enhanced narratives to build collaborative therapeutic communities and to provide impetus for affecting social change and action in health care systems.

Suggested Citation

  • Kelly Tian & Pookie Sautter & Derek Fisher & Sarah Fischbach & Cuauhtemoc Luna-Nevarez & Kevin Boberg & Jim Kroger & Richard Vann, 2014. "Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 237-260.
    • Handle: RePEc:oup:jconrs:doi:10.1086/676311
    DOI: 10.1086/676311
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    Cited by:

    1. Jieun Han & Hyo-Jin Kang & Gyu Hyun Kwon, 2018. "A Systematic Underpinning and Framing of the Servicescape: Reflections on Future Challenges in Healthcare Services," IJERPH, MDPI, vol. 15(3), pages 1-24, March.
    2. Zhang, Yao & Li, Xiaoming, 2017. "Uses of information and communication technologies in HIV self-management: A systematic review of global literature," International Journal of Information Management, Elsevier, vol. 37(2), pages 75-83.
    3. Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
    4. Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao, 2019. "Chronic illness medication compliance: a liminal and contextual consumer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 192-215, March.
    5. Lez Trujillo Torres & Benét DeBerry-Spence, 2019. "Consumer valorization strategies in traumatic extraordinary experiences," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 516-531, May.
    6. Rötzmeier-Keuper, Julia & Hendricks (née Lerch), Jennifer & Wünderlich, Nancy V. & Schmitz, Gertrud, 2018. "Triadic relationships in the context of services for animal companions," Journal of Business Research, Elsevier, vol. 85(C), pages 295-303.
    7. Go Jefferies, Josephine & Bishop, Simon & Hibbert, Sally, 2019. "Customer boundary work to navigate institutional arrangements around service interactions: Exploring the case of telehealth," Journal of Business Research, Elsevier, vol. 105(C), pages 420-433.
    8. Spielmann, Nathalie & Mantonakis, Antonia, 2018. "In virtuo: How user-driven interactivity in virtual tours leads to attitude change," Journal of Business Research, Elsevier, vol. 88(C), pages 255-264.
    9. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.

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