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Advertising Evaluation and Cross-Sectional Data Aggregation

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  • Chanjin Chung
  • Harry M. Kaiser

Abstract

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Suggested Citation

  • Chanjin Chung & Harry M. Kaiser, 2002. "Advertising Evaluation and Cross-Sectional Data Aggregation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(3), pages 800-806.
  • Handle: RePEc:oup:ajagec:v:84:y:2002:i:3:p:800-806
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    File URL: http://hdl.handle.net/10.1111/1467-8276.00340
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    Cited by:

    1. Steven Tenn, 2006. "Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach," Quantitative Marketing and Economics (QME), Springer, vol. 4(4), pages 383-405, December.
    2. Lee, Jungmin & Chung, Chanjin, 2015. "Estimating Market Power of Agricultural and Food Industries: An Issue of Data Aggregation Bias," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205571, Agricultural and Applied Economics Association.
    3. Salois, Matthew J. & Livanis, Grigorios T. & Moss, Charles B., 2006. "Estimation of Production Functions using Average Data," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35401, Southern Agricultural Economics Association.

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