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Managing Change in Extension

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  • John Holt

Abstract

Managing change in extension is capitalizing on today's strengths while building tomorrow's niches. A shrinking support base, increasing competition, and rapid changes in what people need and want in off-campus education are strong forces for change in extension programs. But inertia inherited from past success, the difficulties of changing mental habits, conflicting clientele signals, and rewards schema that give no clear signals all complicate change management. Symbiosis is needed between faculty and all levels of administration in order to find the support, and the will, to manage change constructively.

Suggested Citation

  • John Holt, 1989. "Managing Change in Extension," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(4), pages 869-873.
    • Handle: RePEc:oup:ajagec:v:71:y:1989:i:4:p:869-873.
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    File URL: http://hdl.handle.net/10.2307/1242664
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    Cited by:

    1. Garcia-Jimenez, Carlos I. & Mishra, Ashok K. & Paxton, Kenneth W. & Lambert, Dayton M. & Velandia, Margarita M. & Rejesus, Roderick M. & Segarra, Eduardo, 2011. "The Relevance of Information Sources on Adoption of Precision Farming Technologies by Cotton Producers," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98123, Southern Agricultural Economics Association.
    2. Lohr, Luanne & Hesterman, Oran & Kells, James & Landis, Douglas & Mutch, Dale, 1991. "Building An Interdisciplinary Team for Extension Education in Sustainable Agriculture," Staff Paper Series 201139, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    3. Velandia, Margarita M. & Lambert, Dayton M. & Jenkins, Amanda & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2009. "Factors Influencing Selection of Information Sources by Cotton Producers Considering Adoption of Precision Agriculture Technologies," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49326, Agricultural and Applied Economics Association.
    4. Alan Woodland & Kishti Sen, 2010. "The volatility of Australian traded goods' prices," Applied Economics, Taylor & Francis Journals, vol. 42(30), pages 3849-3869.
    5. Loveridge, Scott & Parliament, Claudia & Morse, George W., 1992. "Building Partnerships Between Extension Economists And Agents: Lessons From The Bush Fellowship Program In Community Economics," Staff Papers 13241, University of Minnesota, Department of Applied Economics.
    6. Klonsky, Karen & Doye, Damona, 1990. "The Role of the Extension Economist in Interdisciplinary Programs," 1990 Annual meeting, August 5-8, Vancouver, Canada 270862, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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