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The Policy Of Prices An Important Element In Substantiation Of Penetration Strategy In New Market Segments

Author

Listed:
  • Boghean Florin

    () (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Hlaciuc Elena

    () (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Boghean Camen

    () (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Danila Morosan Lucia

    () (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

Abstract

Pricing policy aims to determine the price of goods and services sold by the organization. These figures have an impact over the turnover that must be higher to the total expenses for the enterprise to make profits. Therefore, it is important to know the

Suggested Citation

  • Boghean Florin & Hlaciuc Elena & Boghean Camen & Danila Morosan Lucia, 2009. "The Policy Of Prices An Important Element In Substantiation Of Penetration Strategy In New Market Segments," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 779-783, May.
  • Handle: RePEc:ora:journl:v:3:y:2009:i:1:p:779-783
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v3-finances-banks-and-accountancy/131.pdf
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    References listed on IDEAS

    as
    1. Nikolaus Hautsch & Julia Schaumburg & Melanie Schienle, 2015. "Financial Network Systemic Risk Contributions," Review of Finance, European Finance Association, pages 685-738.
    2. Koenker, Roger W & Bassett, Gilbert, Jr, 1978. "Regression Quantiles," Econometrica, Econometric Society, vol. 46(1), pages 33-50, January.
    3. TRENCA Ioan & PETRIA Nicolae & COROVEI Emilia, 2014. "A Macroprudential Framework For European Commercial Banking Sector. An Early Warning System With Logit Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 66(2), pages 100-114.
    4. Emidio Cocozza & Paolo Piselli, 2011. "Testing for East-West contagion in the European banking sector during the financial crisis," Temi di discussione (Economic working papers) 790, Bank of Italy, Economic Research and International Relations Area.
    5. Reint Gropp & Marco Lo Duca & Jukka Vesala, 2009. "Cross-Border Bank Contagion in Europe," International Journal of Central Banking, International Journal of Central Banking, vol. 5(1), pages 97-139, March.
    6. Granger, C W J, 1969. "Investigating Causal Relations by Econometric Models and Cross-Spectral Methods," Econometrica, Econometric Society, vol. 37(3), pages 424-438, July.
    7. Viral Acharya & Robert Engle & Matthew Richardson, 2012. "Capital Shortfall: A New Approach to Ranking and Regulating Systemic Risks," American Economic Review, American Economic Association, pages 59-64.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    corporate strategy; accounting information; the need of information; users of accountancy’s products;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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