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Communication Devices. The Dentists' Case Study / Dispositifs De Communication. Le Cas Des Praticiens De L'Art Dentaire

Author

Listed:
  • PORUMB Andra-Teodora

    (Department of International Business, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • PORUMB Cristian

    (Department of Dental Medicine, Faculty of Medicine and Pharmacy, University of Oradea, Oradea, Romania)

Abstract

In order to be successful, the individual dental medicine offices, as well as the major dental clinics must constantly reinvent themselves. It is not enough for doctors to be very well trained, to attend conferences and congresses constantly, to use the latest equipment and technologies and to provide very good quality services. Without an impeccable brand image, a constantly updated promotion and communication strategy, they will hardly be able to attract new patients and retain their customers in the context of the increasing competition in the field. The rapid evolution of the media has led to the awareness of the importance of communication in the online environment. The use of new digital technologies does not exclude the use of traditional communication devices, but is a complement to them. There are few studies devoted to communication devices and strategies in the virtual environment, and most are specialists in the sociology of communication, semiotics, linguistics and marketing. We will show that the new communication devices (websites, social networks, computer programs dedicated to doctors) allow professionals in the field of dental medicine not only to make their image known, to inform and maintain contact with patients, but also to transform the patients’ perception on treatments that can sometimes be extremely painful and complicated, to impress them in a positive way, even to "seduce" them.

Suggested Citation

  • PORUMB Andra-Teodora & PORUMB Cristian, 2020. "Communication Devices. The Dentists' Case Study / Dispositifs De Communication. Le Cas Des Praticiens De L'Art Dentaire," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 567-574, July.
    • Handle: RePEc:ora:journl:v:1:y:2020:i:1:p:567-574
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    File URL: http://anale.steconomiceuoradea.ro/volume/2020/n1/056.pdf
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    References listed on IDEAS

    as
    1. Vicky Katsoni & Anastasia Stratigea (ed.), 2016. "Tourism and Culture in the Age of Innovation," Springer Proceedings in Business and Economics, Springer, edition 1, number 978-3-319-27528-4, March.
    2. Felicia Constantin & Androniki Kavoura, 2016. "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 185-196, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    communication; organizational identity; reputation; site web; social media; software;
    All these keywords.

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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